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Our work.
One client, done properly. Here’s how we’re rebuilding the website for Rare Beauti, a South African skincare brand for sensitive skin.
Rare Beauti
A barrier-first skincare brand for sensitive, reactive and overwhelmed skin, founded in Gqeberha by Juanelle Venter after 23 years in skincare. One gentle seven-step ritual. Nothing harsh.
- Client
- Rare Beauti
- Founder
- Juanelle Venter
- Location
- Gqeberha, South Africa
- Platform
- WordPress and WooCommerce
- Our work
- Website design and build, schema and SEO setup
- Status
- Website in build, launching soon
Healthy skin begins with recovery.The Rare Beauti philosophy
Juanelle didn’t want a hard sell. The site opens with care and understanding, and products come later, once trust is there.
Seven numbered steps that work together. The site is built around the routine, not a wall of products.
Rare Beauti is spelled with an i on purpose. The butterfly stands for the journey from stressed skin to confident skin.
Great products. Hard to choose from.
The old site sold each product on its own. Visitors with sensitive skin couldn’t tell which step they needed, how the routine fits together, or where to start. Our job was to make the routine the hero and guide people to the right product, gently.
A website that feels like the products.
Soft, pressed surfaces like a calm treatment room. Every feature below is from the new site.
Turn the ritual.
Seven steps on a dial you can drag, tap or step through. Each turn shows the product, what it does and when to use it. One switch shows the morning or evening routine.
Seven cards. One routine.
Every product is a numbered step. Tap a card and it flips to show when to use it, who it’s for and how to apply it. A final card helps anyone who isn’t sure where to start.
Calm, clear, and easy to buy.
Each product shows its step in the routine, a plain-language description, who it’s best for, size options and Payflex instalments. ‘Add to your ritual’ replaces pushy ‘Buy now’ buttons.
Start with how your skin feels.
Visitors can browse by routine step, by kit, or by concern: tight and thirsty, red and irritated, congested and more. Every product is tagged to the concerns it helps.
Show the feeling, not just the product.
A simple switch shows how a stressed barrier feels against a supported one. It explains the brand’s whole idea in one tap, before anyone sees a price.
More than skincare.
The About page puts Juanelle’s philosophy first: work with the skin barrier, not against it. The goal is calmer, healthier skin over time, not a flawless photo.
Warm, calm, and consistent.
Warm whites and soft gold, with one colour for each step of the routine, used as small accents and never as loud blocks. The name is always set in Unna, black on light pages and white on dark.
Warm white#FAF7F2
Cream#F5F0E8
Deep#1A1612
Gold#B8956A
Sage · Cleanse#A7B49E
Terracotta · Renew#C98E74
Dusty blue · Hydrate#9FB7C9
Honey · Treat#C8AE72
Built to be found and trusted.
The parts customers don’t see, but Google and Juanelle’s inbox will.
Want a website like this?
We design and build sites around how your customers actually choose. Tell us about your business and we’ll come back with an approach and a fixed quote.
Is Rare Beauti a real client?
Yes. Rare Beauti is a South African skincare brand for sensitive skin. Its founder gave us permission to share the project, her vision and her goals.
Why only one case study?
We would rather show one real project in depth than a gallery of mock-ups. More case studies will follow as projects launch.
Can my site look like this?
Your site will look like your business, not someone else’s. What carries over is the approach: understand your customers first, then design around how they choose.
Will you feature my site here?
Only if you’re happy for us to. We always ask first, and you see the write-up before it goes live.
Let’s build
yours.
Tell us about your business. We reply within one working day with a fixed quote.